The Hybrid Digerati :: Geek Marketer
A new digital hybrid is alive now : half geek, half marketer.
Marketers by trade, they also sport an hard-core interest in technology and social anthropology. Curious in nature, those individuals are constantly on the look out for digital advances changing our online space. Full of media and culture insights, they contextualize marketing by apply the most recent way to engage and connect.
Geek Marketers create competitive value by constantly learning and testing. They are the digital version of the Renaissance Man, a digerati of all marketing advances.