Online, the future is today
In today’s hectic pace of things and ideas specially in technology; what seems to be fresh yesterday is becoming “traditionnal” in a blink of an eye. All things fade to grey at some point of time.
Search marketing is no exception. It is now totally mainstream. Yet, this getting of age is not a sign of weakness; on the contrary, it is a measure of its pervasiveness on the internet.
This enjoyable situation is relatively new as 2-3 years ago, much hard sell was in order for one agency client or even the corporate world to grasp the potential at hand that represents Search today.
Search is now everywhere and everything all rolled up into one giant Grand Central Station where everyboby comes and goes. As internet usage is soaring, niche content is exploding thus rendering the imperative need of Search unavoidable.
The strength of its success lies in the fact that any online content is retrievable one way or the other. You got to search in order to find.
The future is happening now. It is what you make of it today. Online.
One good read: The Future of Advertising Is Now /strategy + business