Overt to Convert
According to a recent Shop.org study, the average conversion rate is declining in major retail sites since 2002.
IF with
- recent site redesigns,
- better ecommerce technology,
- almost real-time web analytics and
- broadband access now common for most users,
the capacity to convert is not gaining traction.
THEN it is NOT a question of technology.
Engage early each of your site visitors with a relational initiative to gain mind share and possibly a conversion or risk loosing him to the category killer whom cannot be beaten on price.