http://www.relevancy.org relation of something to the matter at hand Sat, 22 Dec 2007 16:33:16 +0000 http://backend.userland.com/rss092 en One of the great piece of information, albeit a bit dated but not at all outdated, i came across recently is about marketing and privacy. It covers in depth the following topics and related techniques of online marketing: User Tracking Web Analytics Behavioral Targeting Audience Segmentation Data Gathering and Mining Finally, it concludes on ... http://www.relevancy.org/concerning-unfair-and-deceptive-online-marketing-practices.html A quote from Arthur Charles Nielsen (September 5, 1897–June 1, 1980) He founded his company in 1923 in Chicago, Illinois, in order to give marketers reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, and now operates in more than 100 countries. keywords : ... http://www.relevancy.org/the-price-of-light-is-lower-than-the-cost-of-darkness.html Akamai monitors global Internet conditions around the clock. With this real-time data, Akamai identify the global regions with the greatest attack traffic, cities with the slowest Web connections (latency), and geographic areas with the most Web traffic (traffic density). Cool and Geeky! http://www.relevancy.org/real-time-web-monitor.html A new digital hybrid is alive now  : half geek, half marketer. Marketers by trade, they also sport an hard-core interest in technology and social anthropology. Curious in nature, those individuals are constantly on the look out for digital advances changing our online space. Full of media and culture insights, ... http://www.relevancy.org/the-hybrid-digerati-geek-marketer.html Tumbr let you build a one-stop shop for all the things (citation, videos, etc.) that you come across during your online journeys. Nothing as big as lengthly posts are needed instead share the little things that are of interest to you. Simply start small as mine: fredericgilbert.tumblr.com The rest ... http://www.relevancy.org/tumblr-many-to-one-id-aggregator.html Today, one phrase catched my always-on ADD: "The price of making a powerful statement is cheap compared to the cost of ads that don't work" How to buy Word of Mouth by Roy H. Williams http://www.relevancy.org/facts-over-hype.html The web, since inception, has always been a very collective body. Myriad of connections between private and public interests had built it into its present form. After a period of latency (circa early to mid 90's), companies have since flocked the web up to the point where its commercialization is a ... http://www.relevancy.org/from-collective-to-collaborative.html Our day-to-day lives; reality, as we know it, is fast becoming an integral part of the online world that surrounds us. MMOG (massively multiplayer online games) as The Sims years ago and today Second Life are alive with always-on broadband connected internauts from around the world. Meeting people is no more ... http://www.relevancy.org/meshing-mashing-mondo.html The interactive relationship of ordinary people is accelerating on the web. Yet, no mesure of it is truely reflecting its growing influence over the online landscape. At worst, wild evaluations predict dramatic shifts in the way business will be conducted from now on. At best, enthusiasts and homegrown publishers of all ... http://www.relevancy.org/age-of-influence.html The Long and Winding Road, a Yahoo + OMD recent study, reveals a lot about today's user behavior during its daily online and offline consumerism. By way of multi-channel surfing, in-market consumers are gathering information all the way well before any intend to really buy what they are looking for. Search ... http://www.relevancy.org/path-to-purchase.html In today's hectic pace of things and ideas specially in technology; what seems to be fresh yesterday is becoming "traditionnal" in a blink of an eye. All things fade to grey at some point of time. Search marketing is no exception. It is now totally mainstream. Yet, this getting of age ... http://www.relevancy.org/the-future-is-what-you-make-of-it-today-online.html Looking for the keywords used to search lead to a better knowledge of the prospective visitor. That helps understand its personality and build a persona out of it... Do you follow me? Enter persuasion architecture (PA) which look for a visitor to act according to a pre-planned scenario, a path of ... http://www.relevancy.org/by-mean-of-personality.html Tonight, I have been playing with RSS aggregator scripts. Namely two: rss2html and feedwordpress. In less then a few minutes, my blog was full of news snippets... Very interesting in essence but it is not because the technology to aggregate in order to propagate exists that it must be used. Aldo so much ... http://www.relevancy.org/aggregate-to-propagate.html At site redesign, the question does arise for the content provider of an already exisiting site? A simple answer would be : "Fresh content is good, especially when it is good content". But Old Content is part of your history in SE index; it acts as some sort of foundation. Build ... http://www.relevancy.org/augment-old-or-add-fresh-content.html According to a recent Shop.org study, the average conversion rate is declining in major retail sites since 2002. IF with recent site redesigns, better ecommerce technology, almost real-time web analytics and broadband access now common for most users, the capacity to convert is not gaining traction. THEN it is NOT a question of technology. Engage early each of ... http://www.relevancy.org/overt-to-convert.html SEO fever is gaining online versions of newpapers and magazines eager to get their daily trafic. Without a constant stream of visitors both new and returning, subscriptions and advertisers may go elsewhere. Read the New York Times article. http://www.relevancy.org/tweak-the-title-to-better-the-crawl.html Analysis of a user session at a search engine suggest that is short in time and very superficial in its depth. Usually, most web searches are initiated with up to three keywords. No more than three queries are performed by one user during the same search session. During those queries, only ... http://www.relevancy.org/search-behavior.html In editorial copy. The fundamental building blocks of information are words. Alone, they encode meaning and weaved together, they transmit ideas. But all words are not made equal. Stop Words (of, as, by, ...) are extremely common words that are automatically excluded by the search engine during a query unless otherwise included ... http://www.relevancy.org/about-the-importance-of-keywords.html RSS Feeds Provide Untapped Advertising Audience http://www.pheedo.info/archives/cat_rss_advertising.html Add RSS to Your Marketing Mix http://www.clickz.com/experts/crm/actionable_analysis/article.php/3526546 How to Buy RSS Advertising - Part I: Setting the Stage http://www.revenews.com/guestblogger/archives/000898.html http://www.relevancy.org/blog-by-email.html The degree to which a document or Web page provides the information the user is looking for, in terms of user needs. How closely related a particular page is to the search term requested. How well the different elements of the page content relate to each other. The degree to which the content ... http://www.relevancy.org/define-relevancy.html