Concerning Deceptive Online Marketing Practices
One of the great piece of information, albeit a bit dated but not at all outdated, i came across recently is about marketing and privacy.
It covers in depth the following topics and related techniques of online marketing:
User Tracking
Web Analytics
Behavioral Targeting
Audience Segmentation
Data Gathering and Mining
Finally, it concludes on those words:
“The techniques and infrastructure we have described here are emblematic of only part of the data collection system being deployed throughout our digital media environment. The marketing industry is currently exploring expanded approaches to securing data collection as part of its new focus on the development of “engagement” as a measurable branding and ad delivery “metric.”
It is a inquiry deposed in front of the Federal Trade Commission on Nov. 1, 2006 by the Center for Digital Democracy (CDD) and U.S. PIRG. The document is 50 pages long and available in PDF format here.
Lay back, relax and enjoy the ride around the online marketing space.