Will Google Co-op be the unifier of RSS and Search?
Wednesday, May 17th, 2006RSS Feeds Provide Untapped Advertising Audience
http://www.pheedo.info/archives/cat_rss_advertising.html
Add RSS to Your Marketing Mix
http://www.clickz.com/experts/crm/actionable_analysis/article.php/3526546
How to Buy RSS Advertising - Part I: Setting the Stage
http://www.revenews.com/guestblogger/archives/000898.html