Tumbr let you build a one-stop shop for all the things (citation, videos, etc.) that you come across during your online journeys. Nothing as big as lengthly posts are needed instead share the little things that are of interest to you. Simply start small as mine: fredericgilbert.tumblr.com
The rest is up to you!
The web, since inception, has always been a very collective body. Myriad of connections between private and public interests had built it into its present form.
After a period of latency (circa early to mid 90’s), companies have since flocked the web up to the point where its commercialization is a growing concern for many (60s-style idealists?).
Yet today, the rapid dissemination of word-of-mouth in wikis, forums, blogs, etc. is empowering individuals to the detriment of organisations.
One excellent graph of such is Ross Mayfield’s graph
(http://www.flickr.com/photos/ross/171420476/)
Opinion leaders are emerging as the new firestarters that threaten the formal entities with what is now coined as “no-control PR”.
More, all of this is happening in a communal ecosystem based on hard to assess (therefore hard to fake) qualitative metrics as reputation and karisma. This time, cash alone cannot buy a way out as the old-economy leaders were accustomed to. Consequenses for businesses have huge long-term implications. The balance of power is shifting.
Last stats to date: 80 million MySpace pages, 40 million bloggers and nearly a million amateur encyclopedians. Call it the Age of Peer Production as Wired did in its 14.07 issue.
The collective mind becomes a collaborative one. Are you in-sync?
Our day-to-day lives; reality, as we know it, is fast becoming an integral part of the online world that surrounds us.
MMOG (massively multiplayer online games) as The Sims years ago and today Second Life are alive with always-on broadband connected internauts from around the world. Meeting people is no more restricted to places you know and time zones you live in.
Your favorite MP3 and family images can be directly streamed into Second Life; already infusing a touch of humanity to this gigantic digital mesh.
Business, too, is soaring as are events of all kind for the better and the worst; much as in the real life.
Assist to the Community Event:
What Is the Future for Real-Life Companies Marketing to Second Life Avatars? Or read the Harvard Business Review Avatar-based Marketing
Search, Discover and Meet me around the corner.
SL avatar: Gilbert Frederick
The interactive relationship of ordinary people is accelerating on the web. Yet, no mesure of it is truely reflecting its growing influence over the online landscape.
At worst, wild evaluations predict dramatic shifts in the way business will be conducted from now on. At best, enthusiasts and homegrown publishers of all walks of life are flocking to the gates of CGC or whatever it will be called in the future. I rather use “Community Generated Content” than “Consumer…”.
Precise assessments of such behavior are urgently needed by marketers in order to get a firm grasp on the opportunities and pitfalls that lie ahead. There is no way back, no escape. Delaying the inevitable will only make things worse for the last ones to join the fray.
Look no farther then “Influence 2.0” with its first chapter being appropriately named: “The Dawn of the Age of Influence” by Cymfony’s Jim Nail and add to the wiki knowledge.
Consumers now control the dialogue. Are you listening?