Relevancy.org

In today’s hectic pace of things and ideas specially in technology; what seems to be fresh yesterday is becoming “traditionnal” in a blink of an eye. All things fade to grey at some point of time.
Search marketing is no exception. It is now totally mainstream. Yet, this getting of age is not a sign of weakness; on the contrary, it is a measure of its pervasiveness on the internet.

This enjoyable situation is relatively new as 2-3 years ago, much hard sell was in order for one agency client or even the corporate world to grasp the potential at hand that represents Search today.

Search is now everywhere and everything all rolled up into one giant Grand Central Station where everyboby comes and goes. As internet usage is soaring, niche content is exploding thus rendering the imperative need of Search unavoidable.

The strength of its success lies in the fact that any online content is retrievable one way or the other. You got to search in order to find.

The future is happening now. It is what you make of it today. Online.

One good read: The Future of Advertising Is Now /strategy + business

At site redesign, the question does arise for the content provider of an already exisiting site?

A simple answer would be : “Fresh content is good, especially when it is good content”. But Old Content is part of your history in SE index; it acts as some sort of foundation. Build on it. Add some new on top of the old. Augment!
In conclusion, keeping the old content in place and adding new one on a regular basis would leverage legacy and freshness with both your visitors and the search engines.

SEO fever is gaining online versions of newpapers and magazines eager to get their daily trafic. Without a constant stream of visitors both new and returning, subscriptions and advertisers may go elsewhere.

Read the New York Times article.