Relevancy.org

One of the great piece of information, albeit a bit dated but not at all outdated, i came across recently is about marketing and privacy.

It covers in depth the following topics and related techniques of online marketing:
User Tracking
Web Analytics
Behavioral Targeting
Audience Segmentation
Data Gathering and Mining
Finally, it concludes on those words:

“The techniques and infrastructure we have described here are emblematic of only part of the data collection system being deployed throughout our digital media environment. The marketing industry is currently exploring expanded approaches to securing data collection as part of its new focus on the development of “engagement” as a measurable branding and ad delivery “metric.”

It is a inquiry deposed in front of the Federal Trade Commission on Nov. 1, 2006 by the Center for Digital Democracy (CDD) and U.S. PIRG. The document is 50 pages long and available in PDF format here.

Lay back, relax and enjoy the ride around the online marketing space.

A quote from Arthur Charles Nielsen
(September 5, 1897–June 1, 1980)

He founded his company in 1923 in Chicago, Illinois, in order to give marketers reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, and now operates in more than 100 countries.

keywords : market analyst, marketing research, statistical sampling, random sample

A new digital hybrid is alive now  : half geek, half marketer.

Marketers by trade, they also sport an hard-core interest in technology and social anthropology. Curious in nature, those individuals are constantly on the look out for digital advances changing our online space. Full of media and culture insights, they contextualize marketing by apply the most recent way to engage and connect.
Geek Marketers create competitive value by constantly learning and testing. They are the digital version of the Renaissance Man, a digerati of all marketing advances.

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