Age of Influence
Tuesday, June 20th, 2006The interactive relationship of ordinary people is accelerating on the web. Yet, no mesure of it is truely reflecting its growing influence over the online landscape.
At worst, wild evaluations predict dramatic shifts in the way business will be conducted from now on. At best, enthusiasts and homegrown publishers of all walks of life are flocking to the gates of CGC or whatever it will be called in the future. I rather use “Community Generated Content” than “Consumer…”.
Precise assessments of such behavior are urgently needed by marketers in order to get a firm grasp on the opportunities and pitfalls that lie ahead. There is no way back, no escape. Delaying the inevitable will only make things worse for the last ones to join the fray.
Look no farther then “Influence 2.0” with its first chapter being appropriately named: “The Dawn of the Age of Influence” by Cymfony’s Jim Nail and add to the wiki knowledge.
Consumers now control the dialogue. Are you listening?